NEW TRUTH creates NEW WORLD
NEW WORLD destroys OLD WORLD
This will MAKE YOU RICH
MAKE YOU EXTINCT
in 2019 and Beyond.
DM+MLM was one of my early experiences of willfully JAMMING TWO WORLDS TOGETHER – and discovering that one always shatters the other…
OR makes it ten times better.
(There is a shattering in the world, even now.)
I would repeat this again and again and again. Each iteration would improve. Years later, approaching age 50, I saw how do it deliberately, methodically, systematically. With calculated skill, speed and efficiency.
THIS is one of the most valuable skills ever. You can use it to spice up your next vacation… or invent the next Snapchat. And it’s not even all that difficult once you get the hang of it.
Please don’t miss the fact that if you took all kinds of other industries – like Chiropractic or pet videos or membership programs – when you joined those things together with Direct Marketing, you got something amazing.
DM doesn’t break Chiropractic. It brings patients into your office! It educates people about alternative medicine.
If you jam together Search Engine + Direct Response Marketing, you get Google advertising. A $100 billion industry!
DM doesn’t break the internet… it becomes the internet!
If you merge Social Media + Direct Response Marketing, you get Facebook ads… a $50 billion empire!
In Other Words:
Discover New Truth
Capitalize New Truth
People in Planet Perry do this regularly. Some version of this is going on all the time, somewhere… but we’ll do it a lot faster once everyone grasps the pattern.
The reason Amway splintered into pieces was: it wasn’t a real business. Direct marketing elbow grease exposed it for the papier mâché that it really was.
In my career I have used this same formula to not merely execute improvements… but total re-inventions that became movements! Not just in marketing, but across many industries:
Principles established in my first Google book in 2003 are now the gold standard of a $100 billion industry. The biggest innovation in advertising in 50 years.
I didn’t merely evangelize 80/20. I re-invented it. Transformed 80/20 into a verb. My fractal 80/20 equation was published in Harvard Business review in June 2018. 80/202 has become a movement that will continue long after I have left this earth.
“Building the Maze” became the industry standard for email and autoresponders. “Maze 2.0” is likewise becoming the gold standard for social media advertising.
My Evolution 2.0 Prize is an award for the most fundamental question in all of science that can be precisely defined. It’s the biggest prize on Peter Diamandis’ HeroX platform. If someone wins this prize, their discovery will transform the world in ways as unimaginable as E = mc2, the discovery of DNA or the invention of the transistor.
“Renaissance Time,” “Pre-Gutenberg,” “Memos from the Head Office” and my methods for eradicating Financial Head Trash are among the most transformative resources anywhere in the personal development space.
The Star Seminar (2014) with Richard Koch laid new foundations for what entrepreneurs aspire to. A higher standard. Individuals worth millions and now tens of millions credit this event as pivotal to their success.
Rosetta Stone Seminar (2018)
Rosetta Stone (2018) synthesized my most powerful discoveries of the last 20 years. Multiple clients now credit it for millions of dollars of increase. The 3D Tactical Triangle places everything in marketing into the most elegant framework in the history of selling.
What all these have in common is: Re-casting and reforming the foundations of entire professions. I said, “Everyone is obsessing about X. But X is not your problem. Your real problem is Y, and nobody is taking about Y.”
I ignored X. I fixed Y. And a new profession was born.
Why? Because the truth I discovered was more fundamental, more accurate, more foundational than any that came before, it enjoyed superior longevity and adroit results.
In ALL these discoveries, the rabbit hole runs deep. For example, 80/20 Sales and Marketing has produced billions of dollars of new revenue and established thousands of successful careers – even though most of those same people grasped less than 20% of what I was really saying.
Behind ALL of this there is a map. A way of searching for and defining a truth so solid, no hammer can break it. Plumbing the depths of ANY swamp. Imagine traveling to the very center of the earth and finding the roots beneath the roots… that’s what I do. That’s how I re-invent professions and industries. And you can too.
And THAT is the formula I’m revealing at the Truth Seminar. How to locate the real truth deep in the bowels of the earth… a truth suddenly obvious to everyone once YOU have revealed it. This in turn enables you to re-invent your product, your industry, your profession. In many cases it makes YOU the founder of a NEW industry that did not exist before. It makes you the Star.
80/20 marketing was a great concept until 2013. Today it’s an industry and a phenomenon. Everyone in marketing talks about 80/202 now. They talk about it the way I teach it in my book.
Pay Per Click was an unorthodox way of buying ad space in 2003. Today it’s a vast profession. Millions of birds nest in its branches.
A few months ago I realized that MANY Planet Perry members have done precisely this: THEY have re-invented entire industries!
There is a formula behind this formula. Only in the last few months have I become conscious of it.
I’m working with a 22-year-old guy with a very small but profitable business. He questioned a key assumption about generating leads and got a big breakthrough in his real estate business. Within a few weeks he had turned this into an information product and was selling it very profitably.
But then I asked him to question that assumption. I said, “The business you just created is easy to start and hard to scale. Here’s a different way to do it that’s harder to start but easier to scale. Two years from now you’ll be thankful you challenged your premise.”
If this guy gets good at challenging assumptions he’ll be LETHAL by age 35 and a legend in his fifties.
MOST people in MOST industries AVOID doing this at all costs. They get their degree and after age 25 they just coast. But let me tell you another example from when I was a teenager.
Even if you only reach a “C Minus” facility with supertext ideas… you will solve difficult problems with ease… see around corners… solve puzzles… alter products, services, packaging.
If you get to “B Plus,” you’ll topple industries with ease.
If you get to “A Plus,” school children will read about you in history books for the next 500 years.
50% of all “experts” are educated derelicts. But master this and you won’t care about those jokers – because your work will endure the ravages of time.
Theirs will be lost to the mists of history.
Truth Seminar is for you if:
You are keenly aware how marketing is commoditized and “being a better marketer” is no longer a game-changer. You desperately need a different way to redefine the rules
You secretly long to alter the trajectory of your entire profession. You want to make a dent in the world
You want to practice on small things so that when you transition to big things, you don’t go splat. (Imagine running through the double doors of your hotel room, pushing them open and finding to your chagrin that the balcony is gone and you go splat – not a fun thing to experience in business)
You know the standard marketing bag of tricks is insufficient, so you want something that will clearly differentiate you from all others, in a world of look-alike people (all too many of which are incompetent posers)
You want a set of weapons that defends you against ideas that are doomed to fail – and you want to sniff them out faster than 99% of other players.
You want your ideas, systems, products and legacy to last a LONG time. Because you hate building things only to have to rebuild again and again.
You’re tired of following others. You’re tired of waiting for people to hand you formulas. You want to create your own formulas.
Some people at this seminar will be 20 years old. We can only imagine the worlds they’ll re-invent. But when you start de-constructing and re-inventing at age 40 or 60 or 70 or 80, it’s still worthwhile.
If you want to disrupt industries, reinvent categories, shift paradigms, trigger a cultural landslide… wrench loose entrenched dogmas, shift the atmosphere, disrupt the status quo; stand a profession on its head, defy norms, shatter conventions (and not just be a crazed arsonist) …
If you want to instigate GOOD revolutions, surprise and delight customers, tilt playing fields, steal victories from entrenched incumbents, thwart evil and be the heroic outsider…
…You need to be at the TRUTH SEMINAR. (Or glued to the live stream.)
What’s NEW in Truth Seminar?
- Axis Shift your engine + Axis Shift your story.
- New ability to Axis Shift any business in ways that nobody else would think of or discover – so you change the rules before someone else changes the rules on you. (This is especially useful for consultants who constantly deal with what have you done lately and must pull rabbits out of hats.)
- The fractal formula I have used to transform the marketing industry time and time again, and offer radical innovations to dozens of now-famous clients – from FanDuel to InfusionSoft to Loan Builder.
- The exact tools, processes and strategies that create strategic shifts.
- A way to manage your own resistance and anxiety about the pace of change – because transformation IS scary!
- A formula for telling your story that EXPLICITLY OVERTURNS much of what you’ve been taught (yes, even if you are an extremely advanced marketer and been to every seminar in the last 10 years, you still have not heard this before).
- A new form of marketing collateral that defies categorization – and earns trust more powerfully than anything I’ve ever used.
- A completely new way to resolve the conflict between your inner business builder who needs predictability, rules, systems, numbers and structures vs. your inner artist who loves to create, explore, discover new territory and experience new things.
- The truest, grittiest stories you’ve ever heard at any marketing seminar – from ‘drug on a chain behind a pickup truck down a gravel road’ to a $1.8 billion dollar smash success.
Perry Marshall – The Truth Seminar: Videos, PDF´s